Effective book marketing for first-time authors includes building an online presence, creating a website or blog, engaging on social media, reaching out to book reviewers, and using SEO strategies to make your book easier to find.
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SEO plays a big role in making your book discoverable. For example, books like Kate’s Cowboy Michigan Equestrian Romance gain traction by incorporating relevant keywords in blog posts, author bios, and book descriptions. This makes it easier for readers searching for specific genres to find them.